Full color glossy prints are not always available or affordable. Luckily, a simple ad can be very effective. Just after launching a new text book selling website, I covered my campus with three hundred ads printed on colored computer paper.
I had sixteen different versions, all with the same layout, but different slogans. I hung the posters in groups of four, mixing informative and humors slogans together.
After two weeks, one fourth of the student body had visited my site. One student, who I did not know, found me in the cafeteria and asked if I had extra posters. She and her friends thought the different posters were so clever that they were collecting one of each to decorate their rooms.
Click here to see all the posters. |
|
|
|
|